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The Risks in Hiring low cost SEO Services

Search Engine Optimization (SEO) is one of the most essential aspects for the success of your online business. To make sure that you will get the best results it is best to hire a professional. However, professional SEO services may require you to invest a good amount of money. This is the reason why the majority of companies who are just starting out with their business online are searching for cheap or affordable SEO providers.

Well, getting such services is definitely not easy on your pocket. But then, how good are the affordable services for your website? Your main concern is the result they can provide. Are these cheap services reliable enough to handle the website, particularly when Penguin and Panda are making havoc on the search engine result pages? Not all cheap services are unreliable. Because of the stiff competition, even the reliable and efficient services reduce their rates in order to cope up. Thus, before you hire a $50 per month SEO services, check out the quality of service they can provide rather than going by its costs.

The Effect of Panda Epidemic

A reliable SEO would not have affected by the Panda epidemic. SEO is a process and not an action. If done accurately, it gets the rank of your web pages to scale slowly and stay there. In the survey conducted to determine the effect of Penguin and Panda epidemic, showed that most sites that were affected used an unethical SEO like keyword stuffing or missing SEO text on the page. If you hired cheap, unreliable SEO, such trick is most likely to happen.

SEO Services that Uses Black Hat

When an SEO provider promises the impossible within the shortest time possible and at the best price, most of the time it means that there is some black hat involved. Basically, organic SEO takes time. You might get the result that you want with black hat SEO, but then, your downfall is also more likely to happen.

Experienced SEO Can Cost You a Lot

An experienced SEO professional may charge you a little bit higher as compared to inexperienced one. It’s because their experience requires a price. Nonprofessional, on the other hand, likewise always offers affordable services in order to scale their online business. Thinking of the present volatile SEO scenario, experience is the best over experiment.

Affordability Could Mean Limited

Let’s just say that you get what you have paid for. In some instances, affordable services might have hidden terms and conditions that will limit the reach of the service. You might be paying other additional charges which cumulatively could be higher than the one time value charged by a costly SEO services.

Compute the Price Vs. Duration

Low cost SEO services might not provide you sustainable results. You need to invest more money and time in the long run to make sure that your website will remain in the higher ranks of SERPs. The best option is to pay higher and achieve the sustainable results.

The purpose of getting the services of an SEO expert is to get the best results at reasonable price. Thus, before you hire a service, take some time to understand its skills.

Using Keywords for SEO and Learning Web Sustainability

Keyword optimization is a renowned strategy for assisting people who find your articles or contents by search engines, like Google, and when searching a website. However, did you know that by following the SEO guidelines, you may also be making your web page greener? This is simply because web hosts and devices that people use to browse the internet both utilize the electricity – a great deal of electricity. Most electricity is generated through sources that are not clean or environmental friendly.

The more findable a web page is, the lesser irrelevant content an individual has to go through to come across what he is looking for. Fewer web pages appeared means fewer server requests will be made, and that fewer images and videos will be loaded. In some instances, the customers could also end up spending a little time on their tablets, phones, PCs, or laptops. All of these result in a little energy savings.

Now that you understand the relevance between sustainability and findability, let’s have a detailed look at how to boost the findability of contents by page level keyword for SEO, a well-known search engine marketing technique.

Where to Place Targeted Keywords

To optimize a webpage for a targeted keyword, you have to place it in many different places on a web page. Apart from your homepage or landing pages in which you may have to optimize for many keywords relevant to your products and services, generally, you should also optimize a website for a single keyword or phrase.

Once you have chosen a focus or targeted keyword for your web page, here is where you have to place it:

In the Title Tag of Each Web Page

The initial place that you may want to put your targeted keyword(s) is in the title tag of every page.

Instances of an optimized title for a homepage:

• Cars, Fashion, Collectibles, Electronics, and More | eBay
• Shop clothes for men, women, maternity, kids and baby | Amazon

Instances of an optimized title for a sub-page:

• Clothes | eBay
• Women’s clothes: skirts, dresses, jeans, leggings | Gap

Characteristics of an optimized title tags:

• Optimized titles should be less than 70 characters.
• Avoid using duplicate tags: Each page must have a unique title so that other pages will not compete with each other for relevance.
• Include the company name at the end of your title tag to help promote brand awareness.
• Use keyword and language that is most compelling to the reader.
• Utilize consistent punctuation across all web page titles in between the keyword and the company name, e.g. (|).

In the Description Tag of Each Page

Add a keyword in the description box. This is a brief introduction about your content that shows up in search result pages. Write a concise yet compelling description that would make a viewer want to click on the link. Your description should be less than 150 characters.

Within the Main Body of Your Content

Include your targeted keyword at least 2 to 3 times in your content, including one KW in the main paragraph. Generally, search engines are likely to read keywords that appear in the first few sentences. They will not get around to reading words that show at the bottom of a page. Make sure that you correctly distribute other keywords in the content’s body.

Note: These are the basic tips you should know about how to use keywords properly and utilize web sustainability. If you employ all these, you may go over the advanced use of keywords for SEO.

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